Concept Launchpad for creating decision-ready concepts

Concept Launchpad

From Challenge To Concepts In Just 5 Days

Concept Launchpad is an intensive, high-energy innovation week that guides distributed teams through a structured process to make sense of complex challenges, develop compelling concepts and identify the strongest path forward.

Who It’s For

  • Global or distributed teams needing a fast, collaborative way to develop strong concepts

  • Teams seeking a structured process to build confidence and capability in opportunity development

  • Leaders wanting aligned teams and decision-ready concepts with a clear rationale

How It Works

Your Launchpad week follows a clear 5-day flow:

  • A teal circle with a number one in the centre.

    Challenge Understanding

    Kick‑off, explore the challenge and define success

  • A teal circle with a number two in the centre.

    Idea Generation

    Intensive ideation to generate, cluster and prioritise ideas

  • A teal circle with a number three in the centre.

    Concept Development

    Build promising ideas into structured, testable concepts

  • A teal circle with a number four in the centre.

    Evaluation

    Assess concepts against success criteria and select strongest options

  • A teal circle with a number five in the centre.

    Recommendations

    Create a leadership‑ready narrative with next steps and rationale

Packages

  • A teal badge signifying the enhanced package

    Over 5 days* we guide your team remotely via Miro through the innovation process, combining expert facilitation, technical insight and hands-on collaboration. Includes leadership alignment before the launchpad week to define the challenge, and support afterwards for presenting recommendations.

    Setting Direction

    ✔ Preparation with the leader before the week to align on the challenge, approach and team setup.

    Launchpad Week Morning Sessions

    ✔ Online Miro workshops where we guide the team through each topic with interactive exercises.

    Launchpad Week Afternoon Activities

    ✔ Time to build on the morning’s outputs and prepare thinking for the next day.

    Leadership Presentation

    ✔ Support for your team to finalise and present their recommendations to senior leadership.

    ★ *Short on time? Ask about our 2-day Essential Launchpad option.

Outcomes

  • Validated, high‑quality concepts ready for leadership review

  • Clear next steps, rationale and decision‑making support

  • Stronger team ownership, capability and engagement

  • Faster innovation cycles with reduced friction

Example Concept Outcomes

Concept Exploration

Invented a flexible chocolate formation technology, enabling pilot production of more than 50 differentiated product variants for consumer testing.

Innovation Commercialisation

Championed invention, consumer testing and commercialisation of a low-cost ice formation technology that was subsequently sold to a major FMCG company.

Healthcare Innovation

Led development and testing of tuberculosis sample concentration devices delivering 10–20x improvement in bacteria loading.

Concept Proof-of-Principle

Led invention and testing of patented high-speed banknote stacking technology achieving a 10x performance increase.

Ready to Get Started?