Concept Launchpad for creating decision-ready concepts

Concept Launchpad

From Challenge To Concepts In Just 5 Days

Concept Launchpad is an intensive, high‑energy innovation week that empowers teams to rapidly create, refine and recommend strong concepts for future products, processes, technologies or services. Ideal for organisations who need clarity, direction and compelling concepts quickly.

Who It’s For

  • Global or distributed teams who need a fast, remote way to co‑create strong, validated concepts together.

  • Teams new to innovation needing a clear, guided process to contribute confidently and effectively.

  • Leaders who want a motivated, aligned, upskilled team producing strong, decision‑ready concepts.

How It Works

Your Launchpad week follows a clear 5-day flow:

  • A teal circle with a number one in the centre.

    Challenge Understanding

    Kick‑off, explore the challenge and define success

  • A teal circle with a number two in the centre.

    Idea Generation

    Intensive ideation to generate, cluster and prioritise ideas

  • A teal circle with a number three in the centre.

    Concept Development

    Build promising ideas into structured, testable concepts

  • A teal circle with a number four in the centre.

    Evaluation

    Assess concepts against success criteria and select strongest options

  • A teal circle with a number five in the centre.

    Recommendations

    Create a leadership‑ready narrative with next steps and rationale

Packages

  • A teal badge signifying the enhanced package

    Over 5 days* we guide your team remotely via Miro through the innovation process, combining expert facilitation, technical insight and hands-on collaboration. Includes leadership alignment before the launchpad week to define the challenge, and support afterwards for presenting recommendations.

    Setting Direction

    ✔ Preparation with the leader before the week to align on the challenge, approach and team setup.

    Launchpad Week Morning Sessions

    ✔ Online Miro workshops where we guide the team through each topic with interactive exercises.

    Launchpad Week Afternoon Activities

    ✔ Time to build on the morning’s outputs and prepare thinking for the next day.

    Leadership Presentation

    ✔ Support for your team to finalise and present their recommendations to senior leadership.

    ★ *Short on time? Ask about our 2-day Essential Launchpad option.

Outcomes

  • Validated, high‑quality concepts ready for leadership review

  • Clear next steps, rationale and decision‑making support

  • Stronger team ownership, capability and engagement

  • Faster innovation cycles with reduced friction

Example Concept Outcomes

Concept Exploration

Invented a flexible chocolate formation technology, enabling pilot production of more than 50 differentiated product variants for consumer testing.

Innovation Commercialisation

Championed invention, consumer testing and commercialisation of a low-cost ice formation technology that was subsequently sold to a major FMCG company.

Healthcare Innovation

Led development and testing of tuberculosis sample concentration devices delivering 10–20x improvement in bacteria loading.

Concept Proof-of-Principle

Led invention and testing of patented high-speed banknote stacking technology achieving a 10x performance increase.

Ready to Get Started?